#230 Stop Trying to Impress Colleges: What Admissions Really Want with Susan Knoppow

Flourish Coaching

Jun 9, 2026

What if the biggest mistake in college admissions is trying to impress colleges instead of helping them understand who you are?

In this episode, Lisa Marker-Robbins sits down with Susan Knoppow to discuss what admissions officers are actually looking for, why applicants often miss the point of essay prompts, and how a strong process leads to stronger essays.

In this episode, Lisa and Susan discuss:

How colleges evaluate applicants beyond grades and test scores
The importance of supplemental essays
Balancing authenticity with strategy in the application process
Managing the essay process without unnecessary pressure

Key Takeaways:

Many applicants spend too much time trying to sound impressive when admissions officers are more interested in whether they answer the question and reveal something meaningful about themselves.
Personal statements are most effective when they focus on character and personal growth, while supplemental essays often provide evidence of fit, direction, preparation, and interest in a specific major or institution.
Students do not need extraordinary accomplishments or dramatic stories to stand out. What matters more is self awareness, authenticity, and a clear understanding of their goals.
A structured process that includes reflection, brainstorming, drafting, revising, and a realistic timeline can lead to stronger essays and less stress for both students and parents.

“The lower the stakes, the better the student actually performs.” – Susan Knoppow

About Susan Knoppow:

Susan is the CEO and co-founder of Wow Writing Workshop, where she created the Wow Method, a simple, ten step process for writing college essays used by thousands of students, counselors, and educational consultants. A former executive speechwriter and copywriter, she is also a published poet and essayist. She holds a BA in Psychology from the University of Michigan and an MFA in Writing from Vermont College.

Episode References:

Download Susan’s free 10 Step College Essay Writing Guide: https://wowwritingworkshop.com/flourish
Explore admission by major at all 50 state flagship universities: https://courses.flourishcoachingco.com/majors

Get Lisa’s Free on-demand video: THE CAREER IDENTIFICATION COMPASS: How To Be Certain Your 15 To 25 Year Old is On The Right Path to Launch With Confidence–Not Confusion: flourishcoachingco.com/video